Friday, January 23, 2015

Have You Met Chase?

Chase R. sitting on top of a payphone
Photo by Susan DeSantis
Meet the newest addition to the Callbright marketing team: Chase R. You may have seen him on our Twitter feed the past couple days along with #FollowChase.

He’s only a few days old, but in teddy bear years, that makes him an adult. His main job duty (other than being adorable) is to make sure we follow up with all the online leads we snag. When someone expresses interest in Callbright, he makes sure a salesperson contacts the lead quickly, much like our lead chaser product.

Seeing as Chase R. is the newest member of our team, we wanted you to get to know him. But he’s a little busy because he’s currently at his first tradeshow: NADA 2015 in San Francisco. So far he’s loving the fresh seafood — especially the salmon.

Unfortunately, we couldn’t get him to do an interview (because he’s too shy, not because he’s a stuffed animal) so we figured we’d just give you a peek into his life by updating our Twitter with his shenanigans.

Follow @855callbright on Twitter for a sneak peek into Chase’s lavish lifestyle or stop by booth #727S at NADA to meet him!

Thursday, January 15, 2015

How to Keep Millennials Engaged With Your Call Tracking Program

Millennial woman wearing headset and giving thumbs up
In a generation where moving from job to job is the norm, managers love to have good employees sit and stay awhile.

If your business relies heavily on call tracking — whether it's for marketing attribution, sales or customer service — it's important to build a call tracking program that’ll keep millennials engaged.

The key is to consider millennials' unique perspectives on the world they live in and their work habits. To help you make that happen, we've put together some guidelines based on research from a study of millennials in the workplace. We’d also like to point out that we (the Callbright bloggers) are millennials, so we've got some inside perspective.

Here's what we came up with:

Give Them Goals to Work Toward — Like Now

Don't believe the stereotype that all millennials are lazy. It’s true that they emphasize work-life balance more than the baby boomers, but give them some specific projects and goals to work toward and prepare to be amazed. Whether the project is helping you create a phone training program for new associates or reaching specific call metrics, like landing X number of upsells a week, millennials love having concrete goals.

And by the way, as soon as a millennial starts a new job, there's no need to make them wait to get to work. Let them jump right in and start working on projects! They prefer it. Trust us.

Take Advantage of Their Tech Skills

Millennial man looking at charts on computer

The study we referenced for this post tells us that millennials are "at ease with communications technologies." You probably knew that already, but hey, it's nice to have your assumptions validated. Work those tech skills to your advantage! Give your Gen Y staff members the chance to familiarize themselves with your call tracking tool and have them recommend features or reports you can use.

Millennials "multitask, and view time as a valuable resource that should not be squandered," so they're more than happy to find ways to improve your operational efficiency. And by giving them a chance to take ownership in their work, you're increasing their job satisfaction.

Allow for Collaboration

Encourage collaboration among your younger staff members. Research shows that group work models "enhance innovation, increase productivity, and they often lower personnel costs." When a few millennials put their heads together, you have the potential to take your call tracking program to places you never thought it'd go.

There's another plus too: When millennials feel involved in what they're doing, they're less likely to become bored at work and therefore less likely to quit. Collaboration = awesome. What else can we say?

Give Lots of Positive Feedback

Millennials are relational people. They "expect close relationships and frequent feedback from supervisors." To build their loyalty to you and to the organization, always be open, honest and respectful when talking to them about their work. This is especially important if you use call monitoring in your phone training process.

So what do you think? Does your call tracking program have what it takes to help millennials stick around? If you're a millennial yourself, what changes would you make to your company's call tracking program? Let us know in the comments!

Friday, January 9, 2015

Our Most Popular Posts From 2014

2014 was a big year for Callbright! We started this blog, got a huge makeover and built a new website. Among all our big milestones, we tried to keep providing fun and informative content. Here are our top five posts from last year.

The Top 5 Most Effective Promotional Gifts InfographicThe Benefits of Using Toll-Free Numbers on Promo Items

This post details how you can use toll-free numbers (TFNs) on your promotional items to gauge their effectiveness. This information will help you make informed decisions about your marketing efforts and give you insight into your revenue stream.

Ain’t Nobody Got Time for That and Other Call Tracking Myths

If you’ve heard one myth about call tracking, you’ve probably heard ’em all. But don’t give up on call tracking just yet! In this post, we debunk three myths about call tracking and give some tips on how it’s actually useful.

A Brief History of Call Tracking (And Some Other Stuff Too)

Our infographic takes you on a trip down memory lane by looking back at what was happening in pop culture and how it relates to what happened with call tracking. Who would have thought Campbell’s soup would be the first to use TFNs for gauging customer feedback?

Three Ways to Get Customers to Your Dealership This Fall

We all know fall is full of pumpkin spice everything and big discounts for holiday shopping. But how does this help your dealership? This post was where we told you how to use typical fall promotions to your dealership’s advantage.

Industries page on the new Callbright websiteDrumroll, Please... The New Callbright Site Is Finished!

And finally, our face-lifted website! We were all pretty excited about this update in the Callbright marketing office, so we’re glad you liked it too. Here we feature our favorite updates and tell you how to navigate through our newly designed site.

What was your favorite Callbright post from 2014? Are there topics you’d like to see us tackle in 2015? Let us know in the comments!