Wednesday, October 28, 2015

How to Scare Away Your Customers on Halloween

Jack O' Lantern
Zombies in the service department, ghosts haunting the lot, skeletons on the sales floor — these spooky scenarios are no match for what you could be doing to give your customers a scare this Halloween. If losing out on leads doesn't frighten you, here are some tips for sending your customers screaming in the other direction (straight to your competitors).

Ignore Missed and After-Hours Calls

Nothing is more frightening to a customer than a salesperson who doesn't answer the phone or call them back. Some customers are so determined to give you their business that they'll call multiple times. But if you want to give them a real scare, just keep ignoring them.

To pull this one off, avoid using a call tracking program that alerts you to missed or after-hours calls. Reaching out to customers is the last thing you'd want to do if your goal is to send them to your competitor.

Send Your Customers to a Black Hole

Want to really get your customers' hearts racing? Have their calls routed to a phone number that rings and rings and rings and never gets answered. Better yet, have them bounced from department to department while they're trying to get a time-sensitive issue resolved. Your customers will be terrified of dealing with a real human being if they ever reach one.

Steer clear of a call tracking program that aids call completion lest your customers actually reach the person or department they want to talk to. Using a service that can automatically route customers from an interactive menu would keep your customers happy, which is the last thing you want if you're aiming for screams.

Listen to Call Recordings? Don't Do It!

Improving customer service? Who needs to bother with that? Don't concern yourself with evaluating your employees' calls if you want to send shivers down your customers' spines. Prospects will steer clear if they have a bad experience during a phone call.

To make sure your employees keep sending customers elsewhere, don't use a call tracking program that records calls. Your customer service would improve thanks to training opportunities uncovered by listening to recorded calls — and you might even uncover a few lost leads in the process. Since you're trying to scare your customers and not keep them, you should definitely avoid listening to calls.

A few car companies didn't get the memo about scaring off potential clients. Read our post to see how they drew in lead after lead.