Friday, September 12, 2014

[INFOGRAPHIC] A Brief History of Call Tracking (And Some Other Stuff Too)

Marketers have been so spoiled with today’s call tracking technology that sometimes it’s easy to forget about the dark ages of managing calls.

The days where toll-free numbers were boring ole sequences of numbers that people had to write down to remember. The days where people launched marketing campaigns and just hoped for the best. (Attribution? What’s that?) The days where people had to pay close attention on a phone call, because once they hung up, they couldn't go back and listen to the recording (oh, the horror!).

No doubt about it: We've come a long way.

So in honor of the awesomeness of vanity numbers, call recording and intelligent speech-recognition technology, here’s a brief history of call tracking (and some other things too — you know, for context). 

a history of call tracking

Thanks for coming with us on our time-traveling adventure! Now don't be selfish. Share the knowledge.

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