Wednesday, July 13, 2016

(Snack) Attack Your Marketing and Sales

An assortment of snack foods
One of the most relevant subjects to the human race is food.

Brace yourselves (and maybe grab a snack); a lot of food talk follows.

We absolutely love food. And rightfully so — it’s delicious. Most of us consume it at least three times a day to keep our bodies going from sun up to sun down. We prepare it ourselves. We pay restaurant chefs to make it. We wait in lines of vehicles to take it on the go. The list goes on and on.

But perhaps the most underrated food form is the good ol’ afternoon snack. So grab your favorite tasty treat and nibble on these marketing and sales tips.

Take Advantage of Chip... Er, Cheap But Effective Options

A bag of tortilla chips paired with a nice big bowl of zesty salsa is a cheap but effective way to fill you up. Can a snack get any better than that? If you said no, you’re wrong. That might sound harsh, but we’re serious about our chips and dip here. The only downfall to this tasty snack is that some chips are going to break off into the salsa, leaving you half-chipless and completely dipless. It’s a sad but inevitable truth. But don’t fret, because your next dipped chip will return the savory goodness back to your eager taste buds.

Similarly, starting a new social media campaign is a low-budget way to upgrade your marketing. Posting on social media sites costs you nothing (except for a small portion of your time), but it can increase the reach of your marketing activities significantly. Unfortunately, new content is posted so often that some posts tend to get lost in the salsa that is social media. On the bright side, the accelerated content turnover allows you to post as frequently as you desire, so you can make up for any posts that get swallowed up.

Create the Perfect Mix 

Trail mix is quite possibly the most diverse (and deliciously nutritious) snack on the shelves. What makes trail mix so great? Every single ingredient is essential to perfecting the overall concoction. Each has an individual purpose. Without the nuts, you wouldn’t have the salty component. Without the M&Ms, you wouldn’t have the sweetness. Without the raisins… well, you get the picture. With every ingredient you add, the trail mix continues to improve.

With that in mind, implementing an advertising campaign with diverse components is an effective way to boost your marketing. Using a variety of platforms like social media, direct mail, mobile marketing and traditional media can increase your ROI by 24 percent. Each platform gives your company a better chance of reaching your target market, so add some new marketing channels into the mix for your next campaign.

Get It While It’s Hot!

Whether you prefer your popcorn buttered, salted, caramelized, or heck, even kettled, we can all agree that it's best when it's fresh and hot. Some like to savor the flavor and take time eating it, even setting it aside to save for later. We don't judge these outcasts, but we do have some advice: Don’t wait too long to eat it, or it’ll get cold and stale.

Leads are the same way — you need to capture them while they’re still hot. When new leads pop up, it’s crucial that your sales team take action immediately before the leads turn cold and stale. In fact, 35-50 percent of sales go to the sales team that contacts customers first. Responding with urgency so you’re the first to contact a lead can make a huge difference in your business’s conversions.

Want to chip in some of your own marketing and sales tips? Dip into the comments below to let us know.

Tuesday, July 5, 2016

How Mario Can Help You Save Customer Calls

The classic Mario games presented a way for people of all ages — adults included — to have some video game fun. Whether you prefer to play the games on a Nintendo 64, GameCube or Wii, you’re bound to have a good time.
Animated video game landscape
You can learn a lot from these games, like how to dodge a Koopa shell, or how to strategically maneuver around other characters. Even better, you can learn how to up your game with customer interactions. Wait, what? That’s right; Mario can help your business. Let a couple of our favorite Mario games teach you how.

Super Mario Bros.

Super Mario Bros. provides endless hours of obstacles and levels. Each world and villain creates a new way to challenge your gaming skills while helping Mario rescue Princess Toadstool from the evil Bowser.

Your company may have some Princess Toadstools that need to be saved too. The challenges you face when contacting customers probably aren’t turtle shells or fire-spewing plants, but poor call etiquette could be just as hefty a barrier blocking you from business prospects. Have no fear, there's a way you can rescue some of those mishandled calls.

Monitor your sales reps’ conversations when they’re talking to customers on the phone. By sitting in on calls or reviewing call recordings, you’ll be able to pinpoint what led to a lost customer and tailor employee training to limit that risk. As an alternative, you could outsource the call monitoring and have call evaluation professionals notify you of missed sales opportunities.

Mario Kart

Similar to Super Mario Bros., Mario Kart allows you to use devices such as banana peels, ink blots and Koopa shells to deter competing carts in the race. Mario Kart also has several racetracks with various hurdles such as icy roads and sand. Your business is also competing in a race. But instead of competing in a video game race, you’re seeing who can get to a potential customer the fastest. 

In Mario Kart it’s not unheard of to distract and sabotage competitors, but if you focus on boosting your speed and enhancing your abilities, you’re more likely get to the finish line the fastest. The same idea applies to your business. Instead of focusing on how to divert competitors, focus on how to reach customers the fastest. Since you’re 21 times more likely to qualify a lead by contacting them within 5 minutes versus 30 minutes, it’s imperative to increase your response time. To do so, dedicate an employee to lead response or invest in a tool that'll notify you of online leads. By increasing your response time, you’ll better your odds of winning the race to the customer.

What's your favorite Mario Game?