Monday, April 14, 2014

Three Ways Picking a Lead Generation Provider Is Like Buying a New Car

woman dreaming of perfect car
Say you're in the market for a new car. But you don't want to run into the first dealership you pass by and make an instant decision; you want to do some research to make sure you find your dream car (at a dream price). 

Believe it or not, this process parallels picking a lead generation system. Here's how.

You Do a Lot of Research


Before making a big purchase such as a new car, 81 percent of people heavily research online.  

You should follow the same process when shopping for a lead generation solution.

Start out by researching which providers have the bare minimum solutions you want. Keep track of the solutions and features available so you can easily compare which provider offers the greatest value. Once you've narrowed your options down to the brands with the basics, such as an inbound lead tracker and a tool that'll let you record calls to review later, it's time to see which ones have some extra pizzazz.

You Build Your Dream Model


All cars have wheels and an engine. What really sets them apart is the features that give it some oomph. It could be anything from leather seats to a heated steering wheel. (Don't tell us you haven't ever wanted to try a heated steering wheel!)

It's those sort of extra features that make you feel like a million bucks (and take your business to the next level). Your lead generation's heated steering wheel could be CRM integration, so you'll know that each and every lead is in your system. The leather seats could be a tool that allows you to follow up with online leads quickly.

You Test Drive It


On the surface, your lead generation system has everything you want. But you still have to make sure it's going to perform up to your standards, so you take it for a test drive.

You can't know if a lead generation system will perform for your business until you "take a test drive." So request a demo. It's even a smart idea to request a demo from a few of your top lead generation provider choices just to get a side-by-side comparison. 

Have any other tips for finding your perfect lead generation provider? Let us know in the comments!