Our Most Popular Posts From 2014

2014 was a big year for Callbright! We started this blog, got a huge makeover and built a new website. Among all our big milestones, we tried to keep providing fun and informative content. Here are our top five posts from last year.

The Benefits of Using Toll-Free Numbers on Promo Items

This post details how you can use toll-free numbers (TFNs) on your promotional items to gauge their effectiveness. This information will help you make informed decisions about your marketing efforts and give you insight into your revenue stream.

Ain’t Nobody Got Time for That and Other Call Tracking Myths

If you’ve heard one myth about call tracking, you’ve probably heard ’em all. But don’t give up on call tracking just yet! In this post, we debunk three myths about call tracking and give some tips on how it’s actually useful.

A Brief History of Call Tracking (And Some Other Stuff Too)

Our infographic takes you on a trip down memory lane by looking back at what was happening in pop culture and how it relates to what happened with call tracking. Who would have thought Campbell’s soup would be the first to use TFNs for gauging customer feedback?

Three Ways to Get Customers to Your Dealership This Fall

We all know fall is full of pumpkin spice everything and big discounts for holiday shopping. But how does this help your dealership? This post was where we told you how to use typical fall promotions to your dealership’s advantage.

Drumroll, Please... The New Callbright Site Is Finished!

And finally, our face-lifted website! We were all pretty excited about this update in the Callbright marketing office, so we’re glad you liked it too. Here we feature our favorite updates and tell you how to navigate through our newly designed site.

What was your favorite Callbright post from 2014? Are there topics you’d like to see us tackle in 2015? Let us know in the comments!

[INFOGRAPHIC] A Brief History of Call Tracking (And Some Other Stuff Too)

Marketers have been so spoiled with today’s call tracking technology that sometimes it’s easy to forget about the dark ages of managing calls.

The days where toll-free numbers were boring ole sequences of numbers that people had to write down to remember. The days where people launched marketing campaigns and just hoped for the best. (Attribution? What’s that?) The days where people had to pay close attention on a phone call, because once they hung up, they couldn't go back and listen to the recording (oh, the horror!).

No doubt about it: We've come a long way.

So in honor of the awesomeness of vanity numbers, call recording and intelligent speech-recognition technology, here’s a brief history of call tracking (and some other things too — you know, for context). 

Thanks for coming with us on our time-traveling adventure! Now don't be selfish. Share the knowledge.

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<p> <br/><br/><a href='http://blog.callbright.com/2014/09/infographic-brief-history-of-call.html'><img src='http://callbright.com/images/history-of-call-tracking.jpg' alt='[INFOGRAPHIC] A Brief History of Call Tracking (And Some Other Stuff Too)' width='540px' border='0' /></a><strong>Infographic created by <a href="http://www.callbright.com" target="_blank">Callbright</a></strong></p>