Thursday, August 28, 2014

Draw Customers to Your Dealership This Labor Day

Labor DayLabor Day is here again! For many Americans, this day celebrating the workforce and all we accomplish means having the day off. For your dealership, though, it means it’s time to move out last year’s models with big sales.

This is the last big chance to bring in droves of customers before the holiday season. So you've got your red ticket prices ready, fired up your grill and sales team and propped up your big event tent.

But are you doing everything you can to bring in customers during this big shopping holiday? Follow these tips to make sure you don’t forget anything.

Make Calls

One of the most direct ways of reaching out to a lead is by calling them. You’ve got to get the word out about your great deals and your special event, but you don’t have the time to sit and call every customer on file. Even if you did, you would probably just end up leaving a lot of voicemails.

Instead of wasting all that time, be smart about making calls with broadcast message management. Using this tool, you can broadcast an automatic campaign message to hundreds of your customers within minutes. You can even customize the message with each customer’s name. The system knows when it's reached a voicemail and will adjust its message accordingly for each call. How cool is that?

Have a Contest

We’ve talked about how to execute dealership contests before, but now is the time to make a distinctive, Labor Day themed contest. Celebrate the workforce by having a raffle in which customers enter by putting their business cards in a fish bowl. Or you could remind customers of the work your team does by featuring employee profiles on your advertising campaign.

No matter what you do, you want to distinguish your dealership from others. Customers don’t have work today and know today’s the day to get a car. Make sure your dealership is their first (and last) stop.

Get Social

Some of the best leads you’ll get this Labor Day will come from social media. In fact, conversion rates on leads from social media are 13% higher than those from regular leads. Make sure you take advantage of these high quality prospects.

Post on Facebook about your event in the days leading up to this three-day weekend. When the big day comes around, tweet pictures of happy customers with their new cars and complimentary popsicles (because if popsicles are an option, the answer is always yes). Don’t forget to create an event hashtag and use it. Oh, and #popsicles.

After all of this work to bring customers into your dealership, make sure you’re ready to satisfy them by knowing how they complete the car buying process.

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