Did you know that 48 percent of buyers spend one to three months car shopping before making a decision? To accommodate consumer behavior, it's best to use your CRM to form long-term sales tactics and respond to customers quickly and effectively.
However, the big question is, is your CRM up to date? If not, you could be overlooking critical data about your prospects and customers that could affect your bottom line. In fact, 86 percent of an average organization’s contact data is inaccurate in some way, resulting in a 14 percent loss in revenue overall.
Check out Dealer Refresh's infographic below to get a better idea of how customers complete the car buying process, and you'll see how important it is to keep your CRM current.
However, the big question is, is your CRM up to date? If not, you could be overlooking critical data about your prospects and customers that could affect your bottom line. In fact, 86 percent of an average organization’s contact data is inaccurate in some way, resulting in a 14 percent loss in revenue overall.
Check out Dealer Refresh's infographic below to get a better idea of how customers complete the car buying process, and you'll see how important it is to keep your CRM current.
To help you manage your customer data from a central location, consider CRM integration with other software such as your Internet lead generator or call tracking provider. For the facts about CRM, check out Hubspot's CRM blog.
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