Tuesday, July 15, 2014

Tweetability Matters When It Comes to Car Brands

Is Twitter for the birds? Of course it's not; birds don't have hands and can't use computers. There's also research showing that households with Twitter users are two times more likely to buy a new car than the average household. In fact, one out of five people use social media as their primary source of information about car brands.

In this new era of social media influence, you can't afford to wing it. Here are a few tips from the experts to help you make sure your tweets are up to par.


#Tracking
Tweet button on computer keyboard
Marketing is all fun and games until somebody ignores ROI. That's why one of Entrepreneur's tips is to track analytics.

To determine which campaigns provide the most leads, assign each of them, including Twitter, a unique toll-free number (TFN). You'll be able to see a report of how many calls come in from each TFN and then determine ROI for each campaign.

If you notice Twitter is lacking a high return, it's probably time to shake things up. Check out these tips to make your social media marketing more interesting. You never know; one great #throwbackthursday post could send people flying to your business.

#Uniqueness

No one wants to read something twice. No one wants to read something twice. See, that was annoying, wasn't it? Make sure your tweets are new and attention grabbing. To keep it fresh, Twitter encourages businesses to have a unique tone that makes an emotional connection with followers. #happy #laughter

Don't forget to use hashtags. They're not just a sneaky way to tell people what your post is really about. Social Media Examiner suggests tying your hashtag in to the theme of your advertisements. Car brands are taking this advice and putting themed hashtags on their television commercials to keep things interesting (and to track their marketing efforts). But another helpful tool is branding numbers.

Using hashtags and branding numbers together makes for cohesive marketing and helps you track the effectiveness of campaigns. For example, during Jaguar's Super Bowl campaign, they could have used the number 855-GD-2-B-BAD in conjunction with their hashtag #GoodToBeBad. The branding number would have been the cherry on top of their marketing sundae.

#Engagement

Being engaged is a big deal on Twitter (we aren't talking about diamond rings and fianc├ęs). Engaging users is the key to attracting a large following on Twitter. But don't let the fame go to your head. Always reply to tweets, because sometimes follow-ups are even more important than original messages.

Every relationship should be mutual, especially the one between you and your customers. Support two-way conversations by making it easy for your customers to contact you. Use TFNs on your Twitter account and clickable numbers on your website to facilitate conversation between you and your customers and make them feel valued.

Put these expert tips into action to make your social media marketing shine! Do you have any other tips to share?