[INFOGRAPHIC] Social Media Marketing for the Auto Industry

In today's world, marketers have to know how to tweet, snap, vine and share to get brand exposure and awareness up. Gone are the days when all you had to do was write good copy — now you have to squeeze copy into character limits and videos into time limits.

This infographic hits the high points of what you need to know to use social media effectively for your dealership.

For more tips on how your dealership can get deeper into digital marketing, check out this post.

[INFOGRAPHIC] Automotive Marketing Trends

We've already told you how your dealership can win smartphone shoppers, so you should be prepared for the surge of mobile usage when it comes to car shopping. But do you know just how important it is?

According to Google, 48 percent of searches for car dealerships happen on a mobile device. That's too big a chunk to ignore. If you haven't hopped on the mobile marketing bandwagon yet, you need to get moving. But first check out these other auto marketing trends Google compiled in this infographic.