We've already told you how your dealership can win smartphone shoppers, so you should be prepared for the surge of mobile usage when it comes to car shopping. But do you know just how important it is?
According to Google, 48 percent of searches for car dealerships happen on a mobile device. That's too big a chunk to ignore. If you haven't hopped on the mobile marketing bandwagon yet, you need to get moving. But first check out these other auto marketing trends Google compiled in this infographic.