Tuesday, June 28, 2016

Improve Your ROI and Customer Service by Digging in to ‘Jurassic World’

Jurassic World movie poster
Image courtesy IMDb
“Jurassic World” was one of the most highly anticipated movies of 2015, and with roughly $1.67 billion in box office sales, it clearly didn’t disappoint. The fourth film in a series of entertaining attempts at recreating dinosaurs dug up roughly two decades worth of nostalgia fossilized in its fans.

The first anniversary of the flick got us thinking of a few takeaways that you could use to improve your business activities.

Aside from the obvious recommendation to never recreate dinosaurs, we found that “Jurassic World” also provides some helpful hints to increase your ROI and enhance your customer service.

Know What Your Assets Are Made Of

One important factor that contributed to the downfall of the Jurassic World theme park was the ignorance of what the terrorizing creature known as Indominus Rex — or “the asset” as it’s casually called in the film — actually was. Apparently a 40-foot killing machine (a T. Rex) wasn’t entertaining enough, so the park scientists decided to make a dinosaur that would be more exciting for the public. The result? A cocktail of classified creatures’ genes, making Indominus Rex the first genetically modified hybrid dinosaur ever created. There’s no way that could ever go wrong.

Since the park crew was unaware of the hybrid’s genetic characteristics, they failed miserably in their attempts to corral Indominus Rex once she broke loose from her enclosure. Had they known what the dinosaur was capable of, we imagine their approach would have changed significantly.

Likewise, knowing the characteristics of your target audience typically gives you a better idea of how to market to them. So how do you improve your knowledge of prospective customers?

By using a call tracking software, you can generate call reports that may provide information like callers’ zip codes, age groups and average income so you know exactly who’s in your market. This information enables you to adjust each marketing campaign to best fit customers within certain demographics. If you want to round up a lot of leads, we suggest acquiring as much information as possible on your target market.

Have Professionals Ready to Step In

If a giant, dangerous dinosaur gets loose, the last thing you want is for it to reach people. You need to do whatever it takes to regain control. In the movie, the park managers opt to send in an "expert" team to take down Indominus Rex, equipping them with glorified stun guns. By the time they elected to employ the abilities of Owen Grady, an expert dinosaur trainer — yes, dinosaur trainer — it was far too late.

Like in the movie, if an asset (client) gets away, you don’t want them reaching competitors. If a dinosaur trainer is unavailable to retrieve your lost leads, we recommend engaging the expertise of call monitoring professionals. The professionals will listen to your recorded calls to identify any missed sales opportunities. They'll alert you if a lead needs to be recovered, and you can either rectify the situation personally or assign it to a sales rep. While you could listen to every call on your own to find these escaped leads, they'll likely be long gone by the time you uncover them.

Tracking Solutions Are Ultimate Resources

You didn’t think a single human could take down a colossal dinosaur, did you? Even a dinosaur trainer as remarkable as Grady needed the help of his team of Velociraptors. Despite the glaring concerns of releasing a group of known killers (reference any of the first three films), the raptors complete the mission by using their exceptional tracking skills to find Indominus Rex and eventually bring her down.

Create your own tracking team that’s as relentless as the Velociraptors. If your business is struggling to take down the competitor, put together a group of call tracking solutions to boost your business’ ROI. Inbound lead tracking helps determine your most effective marketing campaigns so your business can focus on the advertisements generating optimal returns. Outbound lead tracking monitors and tracks your employees’ calls, which increases accountability among staff and encourages elite performance. With a team of tracking solutions, your company has the resources to take down its competition.

Love business tips from featured films? Check out these dealership marketing tips from the Griswolds.

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