Tuesday, June 14, 2016

How the Flash Can Help You Improve Your Dealership

The Flash running
Image courtesy of IMDB
In the television series "The Flash," Barry Allen struggles to balance the demands of his personal life with the demands of being the Flash. Whether you're a superhero or an automotive dealership, life tends to throw curveballs when you least expect them.

For the Flash, those curveballs have been epic battles with meta-humans wielding crazy superpowers. Conversely, dealerships might have struggling marketing campaigns or unhappy customers to deal with.

If you need help measuring your marketing success or providing speedy, awesome service to your customers, take a few tips from the Flash to keep your dealership in the Speed Force.

Always Be Prepared

The Flash rarely goes into any situation without preparing for it. That’s because with preparedness comes the confidence to take on the challenges of the day. Flash understands this and frequently trains on his Cosmic Treadmill or heads to S.T.A.R. Labs to hone his amazing abilities. In many instances, the Flash and his team of scientists analyze threats ahead of time so they understand how to best conquer them. It’s not always easy, but one way or another, Flash finds a way to be prepared for whatever he comes up against.

For a marketer, being prepared means knowing who you're targeting when you launch a campaign. For example, if you’re marketing luxury automobiles, do you get more customers with campaign messaging that focuses on price or on luxurious features? Using your incoming call data to analyze location, age group and average income levels to make sure your campaigns target the right groups.

Push Yourself to Improve

Thanks to mechanical engineering genius Cisco Ramon, the Flash is kept up-to-date on everything that goes on in his city. Via his meta-human tracing technology, Ramon seamlessly alerts Flash to any threats. Although he knows about all the threats, there are some situations where the Flash needs to learn a new ability to defeat his foe. In those times, Flash commits himself to mastering a new technique so that he’s more powerful than ever before. Whether it’s a five-alarm fire or another meta-human terrorizing citizens, the Flash constantly pushes himself beyond his limits to keep the city safe.

Evolving and improving is just as crucial to marketers in today’s digital age. Social media and other technologies require us to constantly change with the world around us, because a clever campaign might go viral one day and be forgotten the next. Always track the success of your campaigns so you can cut the campaigns that don't keep pace and focus your time and money on successful campaigns — until they, too, run out of speed.

Know When to Ask Questions

It’s easy to get caught up in wanting to impress others by not asking for help, but that can lead to costly mistakes. Despite his amazing powers, the Flash is never above asking questions at S.T.A.R. Labs or leaning on family and friends for support and encouragement.

Just as the Flash knows when he needs help with a situation, your employees should know that they have resources and opportunities to help them get better at their jobs. One way to help your sales team improve is to record incoming and outgoing calls and review them for mistakes. If a common mistake is found, you can help management tailor training for specific employees to keep those mistakes from happening again.

Whether you’re trying to stay in front of marketing trends, improve employee training or manage the many leads your awesome marketing is undoubtedly bringing in, we can all strive to be a bit more like the Flash.

If you think your marketing can’t quite keep up with the Flash, check out our post “Shift Your Marketing into High Gear.”

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