When it comes to new car searches, gone are the days of dealership-hopping. Now, 34 percent of car shoppers do their research online before visiting a dealership. Check out this infographic by Kenshoo for some more auto marketing stats.
If you're planning to keep up with your web-surfing prospects, you'll need a lead management tool to help. Use an online lead tracking solution that'll inform you as soon as a lead fills out a contact form on your website — that way you can call them immediately to make sure you get their business.