Wednesday, May 7, 2014

[INFOGRAPHIC] Offline vs. Online Leads

When you think about the different ways lead can convert, it all boils down to two channels: offline (e.g., phone calls and walk-ins) and online (e.g., website and email). So what are the differences between these two channels when it comes to cost, efficiency and response rates? Check out this infographic from SalesForce to get the lowdown on online and offline lead conversion.

The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions
The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions via SalesForce

Undoubtedly, you'll have leads from both channels, so you have to be prepared to manage them. An inbound lead tracker can help you manage your offline leads, while a product such as Lead Chaser can help you respond immediately to online leads (sometimes even before they've even finished browsing your site!).