Wednesday, July 13, 2016

(Snack) Attack Your Marketing and Sales

An assortment of snack foods
One of the most relevant subjects to the human race is food.

Brace yourselves (and maybe grab a snack); a lot of food talk follows.

We absolutely love food. And rightfully so — it’s delicious. Most of us consume it at least three times a day to keep our bodies going from sun up to sun down. We prepare it ourselves. We pay restaurant chefs to make it. We wait in lines of vehicles to take it on the go. The list goes on and on.

But perhaps the most underrated food form is the good ol’ afternoon snack. So grab your favorite tasty treat and nibble on these marketing and sales tips.

Take Advantage of Chip... Er, Cheap But Effective Options


A bag of tortilla chips paired with a nice big bowl of zesty salsa is a cheap but effective way to fill you up. Can a snack get any better than that? If you said no, you’re wrong. That might sound harsh, but we’re serious about our chips and dip here. The only downfall to this tasty snack is that some chips are going to break off into the salsa, leaving you half-chipless and completely dipless. It’s a sad but inevitable truth. But don’t fret, because your next dipped chip will return the savory goodness back to your eager taste buds.

Similarly, starting a new social media campaign is a low-budget way to upgrade your marketing. Posting on social media sites costs you nothing (except for a small portion of your time), but it can increase the reach of your marketing activities significantly. Unfortunately, new content is posted so often that some posts tend to get lost in the salsa that is social media. On the bright side, the accelerated content turnover allows you to post as frequently as you desire, so you can make up for any posts that get swallowed up.

Create the Perfect Mix 


Trail mix is quite possibly the most diverse (and deliciously nutritious) snack on the shelves. What makes trail mix so great? Every single ingredient is essential to perfecting the overall concoction. Each has an individual purpose. Without the nuts, you wouldn’t have the salty component. Without the M&Ms, you wouldn’t have the sweetness. Without the raisins… well, you get the picture. With every ingredient you add, the trail mix continues to improve.

With that in mind, implementing an advertising campaign with diverse components is an effective way to boost your marketing. Using a variety of platforms like social media, direct mail, mobile marketing and traditional media can increase your ROI by 24 percent. Each platform gives your company a better chance of reaching your target market, so add some new marketing channels into the mix for your next campaign.

Get It While It’s Hot!


Whether you prefer your popcorn buttered, salted, caramelized, or heck, even kettled, we can all agree that it's best when it's fresh and hot. Some like to savor the flavor and take time eating it, even setting it aside to save for later. We don't judge these outcasts, but we do have some advice: Don’t wait too long to eat it, or it’ll get cold and stale.

Leads are the same way — you need to capture them while they’re still hot. When new leads pop up, it’s crucial that your sales team take action immediately before the leads turn cold and stale. In fact, 35-50 percent of sales go to the sales team that contacts customers first. Responding with urgency so you’re the first to contact a lead can make a huge difference in your business’s conversions.

Want to chip in some of your own marketing and sales tips? Dip into the comments below to let us know.