|Image via IMDB|
“Me and Jenny go together like peas and carrots.”
Your staff members might be like Forrest. They may get off the phone with a client thinking, “Wow. We go together like peas and carrots.” But after reviewing the calls, you may find that from the client’s perspective, they think the exact opposite.
To solve this problem, regularly evaluate call recordings to help you track mishandled calls. This will allow you to find the holes in your staff’s performance and kick up your training so your team provides top-notch customer service and lands more sales.
“Momma always said life is like a box of chocolates. You never know what you’re gonna get.”
Speech-recognition technology allows you to select keywords specific to your organization to be identified during phone conversations. You can then review the flagged calls so you can uncover the ones that require attention or have the highest revenue potential.
“Momma always said you’ve got to put the past behind you before you can move on.”
Keeping track of ad performance can help you figure out which campaigns are the Jenny to your Forrest. Call tracking software will enable you to record how many phone calls your campaigns produce by assigning a unique toll-free number (TFN) to each one. Once you realize which campaigns aren’t providing any return, you can start focusing on the ones that do.
Are cult classic movies your marketing advice love language? Check out our post "Star Wars Branding Partners That Nailed Their Marketing."