Monday, July 20, 2015

Three Ways Interns Contribute to Your Marketing Team

internsWhen you think about interns, there’s probably a very distinct stereotype that runs through your mind: a college student holding the boss’s coffee with a facial expression that is a mixture of uncertainty about the future and panic about their next task.

This may come as a surprise to some, but interns can contribute more than just coffee and doughnuts. In fact, they can help effectively grow your business.

They Have Fresh Ideas

As young college students, interns have a perspective that your current marketing team may not. They see things from a different point of view — partly because they approach problems from a position of inexperience. But inexperience doesn’t necessarily mean naivete. A person who’s unfamiliar with your company’s day-to-day might be exactly what you need to gain insight into what may not be working for you.

They Understand Social Media

To interns, social media is like a second language that they’ve known since the MySpace days. Although the username vballgurl94 might not indicate she knows what she’s doing, your intern's daily experience with Twitter, Instagram and Facebook will be hugely beneficial to your marketing team. Updating a business’s social media presence is an extension of the very thing they do for fun.

They Can Be Your Newest Full-Time Employees

Nearly 69 percent of companies with 100 or more employees offer full time jobs to their interns. By hiring an intern, you have the opportunity to find the talent your business needs by “test-driving” them to see their potential. Good interns turn out to be the best full-time employees because they already have experience and familiarity with your company, and they have the drive and energy to push your company in the right direction.

Have interns helped improve your marketing? Let us know in the comments!

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