Wednesday, November 5, 2014

Modern Dealerships Need to Be Fast on the Draw With Lead Response

Clock reading, "Timing is everything"
Dealers, we’re going to get straight to this point, because we don’t have much time. The point is this: As soon as a lead comes in, you need to respond to it. Within 5 minutes.

Consumers have almost all the research tools they need online, all the way up until the test drive phase. And some don’t even opt for the test drive anymore. Today, the average buyer visits about two dealerships before making a purchase. You want to be one of them.

To do that, you have to do whatever it takes to answer the phone when leads call, respond to their emails as soon as they hit your inbox and take action on web forms before the lead has time to visit the next dealership’s website.

Now go respond to some leads! Need help immediately knowing when a lead comes in? Let us know  we can help.