Friday, January 10, 2014

Four New Year's Resolutions Your Marketing Team Can Actually Keep


Now that 2014 is here, you’re probably joining the rest of the population in making New Year’s resolutions. But let’s face it. Most of the people that vow to lose weight in the New Year are back to sitting on the couch scarfing down potato chips by February. According to Forbes, of the 40 percent of Americans that make New Year’s resolutions, only 8 percent achieve them. So while you may not be able to stick to your personal goals, we have some common resolutions we think your marketing team can actually keep in 2014.

1. Lose weight.

man on scale giving thumbs up

No, we’re not saying you’re fat. Stop putting words in our mouth! We’re talking about letting go of all of those ineffective campaigns that are weighing you down. Forty percent of marketers waste money on ineffective campaigns, which can really drain your wallet. Shed the dead weight by implementing a call tracking  program to learn which of your campaigns are generating leads and which aren’t.


man in business suit reaching for carrot

2. Try something new.


Are you looking for a way to jazz up your marketing? Why not start a blog? An estimated 61 percent  of U.S. online consumers have made a purchase due to a recommendation from a blog. For more tips on how to start a blog, check out this post by Hubspot.

man in business suit holding fanned-out cash

3. Save money.


It’s five times cheaper to keep a current customer than to sign on a new one. So it makes sense to do everything you can to make sure your team members are delivering top-notch customer service. If you want to get the inside scoop on how your employees are handling calls, consider using a callrecording software. You’ll be able to hear real-time recordings of inbound and outbound phone calls right from your desk.


woman beating against file cabinet and crying

4. Get organized.


If you have several marketing campaigns running at the same time, it can be hard to keep track of which campaigns are driving customers to call. Assigning unique toll-free numbers to each campaign will allow you to determine where each call your business receives is coming from.


Use these tips and resolve to make 2014 as prosperous as possible.