Monday, March 17, 2014

Who All Seen the Lead, Say Yeah!

A few years ago Mobile, AL got its 15 minutes of fame when a local news station shot a story about a leprechaun sighting. The leprechaun conveniently only came out at night and disappeared if a light was shined in its direction, but that didn't prevent some lucky locals from catching a glimpse of the spry creature. When one ringleader of the search shouted, "Who all seen the leprechaun, say yeah!" he was met with a chorus of enthusiastic "yeah!"s from the crowd of onlookers. The clip went viral.

In some ways, leads are like leprechauns. They're searching for a figurative pot of gold that will solve a specific business pain point, they're sometimes hard to get in touch with, and they shy away from the light. (OK, that last one was just for fun, but you can see where we're going with this.)

So what do you do if your leads have been elusive lately? Take a couple pointers from our friends in Alabama. 

Prepare for Your Lead

At about 1:07 in the video, a man appears wearing a special suit (i.e., camo overalls) and carrying a leprechaun flute that wards off spells. He is prepared to catch a leprechaun! You have to be just as prepared for incoming leads.

While we aren't aware of an equivalent to a leprechaun flute to ward off bad luck with leads, a lead management tool that helps you keep leads from getting away is the next best thing. Our Lead Chaser product might just be the good luck you need. When a lead fills out a contact form on your website, Lead Chaser calls a number of your choice to tell your sales reps the lead's information through text-to-speech technology. Once you've gotten your lead's information, you can call them already knowing their name, what they're interested in and other important information. Works like a charm!

Help Them Find Their Pot of Gold

Once you call your lead, you need to avoid scaring them away by helping them find what they're looking for. If you're using Lead Chaser, you can respond to a lead so quickly that they haven't left your website yet. If this is the case, you can walk through your products and services with them as they're browsing your site.

By knowing ahead of time who the lead is and what they're interested in, you can gain a better understanding of where their pot of gold lies and how you can help them find it. (Translation to sales speak: You'll speed up the sales process, ultimately saving time and capturing more satisfied leads.)

What tips do you have for chasing down leads?

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